About Us

Welcome to The Cruelty Free Shop, where all products are entirely animal-friendly and contain no animal ingredients. We are New Zealand's only 100% Vegan market.

Our shop is located in the atrium at the back of the beautiful St. Kevin's Arcade on Karangahape Road Auckland, in the first block around the corner from the top of Queen St. We stock an extensive range of ethical provisions, some of which may not be available online.

We are dedicated to bringing you the best local, national and international products that are free from animal testing and contain no animal based ingredients. We also carry all of SAFE's campaign gear and 100% of the proceeds from the sale of those items go directly to SAFE.

It's very important to us, and we know it's important to you, that no animals are harmed to create the food, health, beauty and home products that are a part of our life, and we have made it easy for you to shop in one place with total confidence.

We are not a deli or healthfood store that also stocks animal based items. When you shop with us you can rest assured you have shopped in a completely 100% entirely Vegan store.

We are always available to help you with your choices and would be delighted to hear from you if you have comments, recipes, products or suggestions.